п»їRuben Valdez

POLS 421

Critical Composition #2- Marcuse

March 23, 2014

Consumer Integrity within Contemporary society

The readings of Marcuse have seriously opened my eyes to the reality of my entire life and the bogus needs we are un-aware of on a daily basis. I think that Marcuse could be related to a Marxian standpoint upon social fact and bogus consciousness. In respect to Marx, false mind provides a mental framework, thoughts and details. The mental construct of the person which can be shaped by simply institutions can occasionally create effects, errors, blind spots in a individual's consciousness. Therefore , the person's thoughts, ideas and frameworks develop in such a way that creates a false mind. In my opinion, Marcuse's true and false requires and Marx's false awareness have some similarities in purpose. For example , Marcuse talks about right after between accurate and bogus needs. This individual goes on to declare humans include a vital quantity of needs that many society need to meet. " The only needs that have an unqualified claim intended for satisfaction are the vital ones- nourishment, clothing, lodging at the attainable degree of culture” (Marcuse 5). Naturally , everybody want to satisfy the requirements with very little work as possible but would also like to lessen poverty and eliminate it if at all possible. To provide the basic necessities, products, and providers would produce less injustice and oppression in the world. In accordance to Marcuse, more free time would also result in more pleasure and beauty. The goals of justice and pleasure are inherent in the common desire to gratify basic needs. There is no doubt that we are a buyer society inside the U. S i9000. and as James Twitchell stated, " American culture can be well coming to getting world culture”. I think his argument is actually relevant because of the amount of money placed into advertising. Advertising tells people what they ought to love and hate. For example , advertising tells consumers that they should buy tasting bottled water for children mainly because that's that which caring, adoring mothers buy for their children. Marcuse states that his ideal goal is the replacement of false needs with true ones. (Marcuse 7) I think this is necessary since the complete opposite happens all of the time. Applying my bottled water example again, I can admit water is known as a " true” need. We really need water in order to survive. This gets converted into a " false” will need when we are required to believe that regular faucet water is detrimental and water needs to be improved with nutritional vitamins and used inside a container with a extravagant label.

Marcuse would as well agree that every society has created a way of meeting vital demands. A society tries to influence its members that its' chosen means of meeting requirements are objectively necessary. In simpler terms, people are being encircled with many various other needs that are not basic or universal. These are socially created needs. Marcuse identifies socially created demands as requirements that have nothing to do with the basic needs. In many ways, all of us work against our standard needs in life to fulfill each of our false kinds. For example , the books recommendations false requirements as the " superimposed upon the individual by particular social involvement in his clampdown, dominance: the requires which perpetuate toil, aggressiveness, misery, and injustice” (Marcuse, 5). Discussing imagine that we work eighty hours a week, we can purchase nice points but really we are depriving ourselves of the missed opportunities in life. In accordance to Marcuse, we will put ourself under the frequent strain to perform these tasks. Or " superimpose upon an individual simply by particular sociable interests in the repression: the need which perpetuate toil, aggressiveness, misery, and injustice” (Marcuse 5).

Furthermore, Marcuse's characterization with the new social reality because " a more progressive stage of alienation” (Marcuse, 11) is possible. The alienated conditions lead to a target form which includes the independently alienated themes. It becomes an actuality which everybody experiences....

Referrals: Marcuse, Herbert. В One Dimensional Man. Birmingham: Sphere, 1968. Print.